Objectives :
- To improve standards of written communication among business professionals.
- To build your confidence by improving your writing process, logic, and style to get your point across persuasively and effectively.
- To understand target audience, research information, articulate clear and concise messages, and revise and edit drafts of your work.
- To promote best practices in business presentations, email communications and impart knowledge about the correct ways of writing various business documents including proposals and reports.
- To learn social media planning and writing for it by focusing on the purpose, content, and audiences. The training will help you to deliver your messages more effectively on various platforms – Facebook, LinkedIn, Blog, Twitter, Instagram, YouTube.
Program Outline
Module 1 - Introduction to business writing
- What is business writing?
- Importance of effective writing in business
- Types of business writing- writing memos, emails, business letters, business cases, minutes and agendas, media releases, and business reports
- Purpose of effective business communications and writing
Module 2 - Basics of writing professional documents
- Basics of grammar and language
- Common grammar mistakes in business writing
- Creating logic and flow
Module 3 - Overview of business writing process
- Overview of business writing process
- Stages of business writing
- Prewriting: Strategies
- Drafting
- Revising
- Quick tips for editing
- Proofreading
Module 4 - Writing effective e-mails
- Stages of business writing
- Prewriting: Strategies
- Drafting
- Revising
- Quick tips for editing
- Proofreading
Module 5 - Report writing
- What is a report?
- Purpose and audience of reports
- Types of reports
- Planning your report
- Research the topic
- Create an outline
- Write the draft
- Quick tips
Module 6 - Representing data visually
- Guidelines on presenting visual data
- Different visual presentations
- Important points to remember
Module 7 - Business presentation
- Define the situation
- Design the presentation
- Deliver the presentation
- Closing thoughts
Module 8 - Writing different types of business documents
- Memos
- Business letters
- Business Cases
- Proposals
- Briefing Notes
- Minutes, Agendas, Media Releases
Module 9 - Online and offline writing
- Overview of online and offline writing environment
- Effective Web Content Writing Techniques
- Introduction to basic and advance research techniques
Module 10 - Social media writing
- Developing Social Media plan
- Principles of effective social media writing
- Developing content for Social Media
- Using Web Content as Source Material for Social Media Content
- How to write for Facebook , Twitter , Linkedin, Blogging
- Hands-on practice in revising social media content and tips for effective social media writing